Warner Bros. Entertainment announced today that they would be celebrating the 75th anniversary of Superman with a logo branding, a new cartoon short (with Bruce Timm!), and other stuff. MTV Geek quotes their press release:
DC Comics kicked off its celebration of Superman‘s 75th anniversary today with the release a brand new logo it’s going to be attaching to its covers in the coming months, along with an announcement of a new animated short looking back at the iconic character’s history.
“Man of Steel” director Zack Snyder is producing the animated retrospective, of which fans will get a sneak preview at San Diego Comic-Con in July. The full short will debut later in the summer.
Not mentioned at all in the release are Superman’s creators, Jerry Siegel and Joe Shuster.
As DC Women Kicking Ass also noted on Twitter, they don’t mention Lois either.
Here is the official logo — and is it just me or does the weird edge on the “5″ bug the heck out of you? IT DOES ME. Also note the new 2013 version of the spitcurl (a shorter, Axe Paste affair).
But really, DC is in a no-win situation. If they had mentioned Jerry and Joe, everyone would still have gone ape, saying “you use them in PR, now pay up!”
Still, given that their names appear in front of every other Superman image and promotion, to not include them in the release is glaring.
No excuse on Lois though. When you think of the entire character and brand of Lois that DC basically ignores, this question of why moves from one of bad business to deliberately shelving her for another reason. And that’s not good.
Unrelated: the comic strip below was done by the Shuster Shop for Harry Donenfeld’s 50th birthday in 1943. Click for larger.